How the treatment works
A keratin treatment relaxes frizz by coating and aligning the hair cuticle with a smoothing formula that is sealed with heat. That coating reduces surface irregularities so light reflects more evenly, producing smoother, shinier hair and making daily styling simpler. Results can persist for months depending on hair and care.
At the salon the formula is worked through the hair and then heat is used to close the cuticle and lock the coating in place. The full service is scheduled for 180 MINUTES, during which your stylist will monitor product application and sealing to shape the final level of smoothness and manageability.
Who benefits most in Venice
Clients with frizz-prone, hard-to-manage hair or anyone who wants to substantially cut daily styling time typically see the most practical benefit. In Venice’s coastal climate — morning marine layer, ocean breezes, and occasional humidity — a smoothing treatment helps hair stay sleeker through damp mornings and outdoor activities.
Deciding factors include your current hair condition, styling goals, and tolerance for maintenance. The service costs $300 and is best chosen when you want reduced styling effort rather than a permanent change to curl or texture; a stylist consultation will clarify realistic expectations for your hair.
Aftercare and styling choices
Aftercare influences how long the smoothing effect lasts: product choices, washing frequency, and exposure to environmental factors all play a role. Your stylist will recommend maintenance practices and products suited to the treatment to help preserve the coating; following those recommendations will support longevity without promising a set timeframe.
Plan for a focused salon appointment and simple styling afterward. Ethos offers early-morning and lunchtime slots to fit commutes between Playa Vista, Culver City and Santa Monica via Lincoln or the E Line, and the finished style is easier to maintain for clients who move between beach and city in a single day.
